The new premises of Vice in El Bercial, Getafe, It is an example of the complicity that is built when working together project after project. This relationship allows us to move forward clearly and solve challenges with the agility that the retail.

On this occasion, the challenge was to interpret a space attached to a service station: a location with its own unique access, flow, and exterior visibility constraints. We adapted our work to give the brand a powerful presence without compromising operational functionality.

The Comprehensive reform was addressed in four weeks with the clear objective of completely removing the image of the previous brand and implement the Vice universe with millimeter precision:

• Disassembly and removal of existing elements and previous labeling.

• Technical conditioning (electricity, lighting and installations) aligned with Vicio standards.

• Finishes and carpentry adjusted to detail to ensure visual continuity.

• Identity implantation: chromatics, materials and brand signage.
  

The result: a ready-to-operate facility, faithful to the original design and delivered on time.

Adapt to the character Vice, coordinate with precision, execute flawlessly

Working with Vice involves the fascinating challenge of respect your groundbreaking character and its direct aesthetics, without sacrificing technical excellence. At Grupo Spin we solve it with:

• Coordination of trades in tight sequences to avoid downtime.

• Quality control continuous to ensure uniformity in tones, joints and finishes.

• Lighting and materiality as pillars of the experience, with the presence of the brand's red, clean textures and a powerful and recognizable atmosphere.

This establishment in Getafe joins a already very significant number of renovations and openings carried out together with the Vicio team, a brand in full expansion. 

At Grupo Spin, we keep building, we keep moving forward!